RAM. Revista de Administração Mackenzie (1678-6971)
Hierarquia de metas do consumidor para diferentes níveis de autoconexão com a marca: um estudo sobre a relação dos corredores de rua com a marca de seu tênis de corrida
This tool is under development and it is available in Beta Test version
This tool is under development and it was published with the objective to test the usage and performance. All the indicators are real and they are gradually being loaded. Slowness and out of service problems may occur in this version.