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Brasil

RAM. Revista de Administração Mackenzie (1678-6971)

Análise dos benefícios relacionais observados por usuários de serviços

Received Citations (2)

publishing year	previous	first author	document title
2018	BAR - Brazilian Administration Review	Demo, Gisela	Credibility, audacity and joy: Brand personalities that connect users to social media
2018	BBR. Brazilian Business Review	Demo, Gisela	Desenvolvimento e Validação de Uma Escala de Relacionamento Com Clientes de Companhias Aéreas

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