publishing year | previous | first author | document title |
---|---|---|---|
2011 | REAd. Revista Eletrônica de Administração (Porto Alegre) | Oliveira, Marta Olivia Rovedder de | Brand equity: concepts, approaches and studies in Brazil |
2011 | REAd. Revista Eletrônica de Administração (Porto Alegre) | Oliveira, Marta Olivia Rovedder de | Brand equity: concepts, approaches and studies in Brazil |