publishing year | previous | first author | document title |
---|---|---|---|
2018 | BAR - Brazilian Administration Review | Demo, Gisela | Credibility, audacity and joy: Brand personalities that connect users to social media |
2014 | Gestão & Produção | Castelo, José Sarto Freire | A comparative analyses of antecedents and dimensions of brand equity between brands and private labels in the clothing sector |
2020 | BBR. Brazilian Business Review | Bevilacqua, Rogerio | Inovação e Marcas: A Perspectiva dos Gestores em Estudo de Casos Múltiplos no Triângulo Mineiro |
2020 | Tourism & Management Studies | Dias, Gabriela Nobre | O Mundo Mágico da Disney: construindo relacionamentos com clientes a partir da personalidade de marca |
2020 | Estudios y perspectivas en turismo | de Castro Seabra, Anderson Leonardo | What if Airbnb Were a Person: A Brand Personality Study on the Shared Economy |