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Brasil
BAR - Brazilian Administration Review (1807-7692)
Brand personality dimensions in the Brazilian context

Received Citations (5)

publishing year previous first author document title
2018 BAR - Brazilian Administration Review Demo, Gisela Credibility, audacity and joy: Brand personalities that connect users to social media
2014 Gestão & Produção Castelo, José Sarto Freire A comparative analyses of antecedents and dimensions of brand equity between brands and private labels in the clothing sector
2020 BBR. Brazilian Business Review Bevilacqua, Rogerio Inovação e Marcas: A Perspectiva dos Gestores em Estudo de Casos Múltiplos no Triângulo Mineiro
2020 Tourism & Management Studies Dias, Gabriela Nobre O Mundo Mágico da Disney: construindo relacionamentos com clientes a partir da personalidade de marca
2020 Estudios y perspectivas en turismo de Castro Seabra, Anderson Leonardo What if Airbnb Were a Person: A Brand Personality Study on the Shared Economy
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