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Análise das metas do consumidor: uma contribuição metodológica

Received Citations (2)

publishing year previous first author document title
2013 RAM. Revista de Administração Mackenzie Niada, Aurea Cristina Magalhães Jerarquía de los objetivos de los consumidores con diferentes niveles de auto conexión con marcas
2014 Revista Brasileira de Gestão de Negócios Piato, Éderson Luiz Cars that Provide Pleasure: a study about the connection between attributes and personal values of buyers from São Paulo
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