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REAd. Revista Eletrônica de Administração (Porto Alegre) (1413-2311)
Uma análise dos principais elementos influenciadores da tomada de decisão de compra de produtos de marca própria de supermercados

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2016 Revista de Administração de Empresas BORGES, LÚCIA APARECIDA DA SILVA Antecedentes de la intención de compra de marcas propias: Un estudio en el mercado emergente
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