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Revista de Administração (São Paulo) (0080-2107)
Efeitos da precificação, da diferenciação e da oferta de valor no desempenho de marcas em contextos competitivos

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2017 Revista Brasileira de Gestão de Negócios Porto, Rafael Barreiros The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise
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