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Brasil
Revista de Administração de Empresas (0034-7590)
Um exercício de desconstrução do conceito e da prática de segmentação de mercado inspirado em Woody Allen

Received Citations (2)

publishing year previous first author document title
2006 Revista de Administração de Empresas Vieira, Marcelo Milano Falcão Teoria crítica e pós-modernismo: principais alternativas à hegemonia funcionalista
2018 Organizações & Sociedade Rocha, Ana Raquel Coelho Demarketing seletivo e “velado” na visão de consumidoras negras
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