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South Africa
Communitas (2415-0525)
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Top 100 articles by number of accesses

article html pdf epdf abstract total
Exploring heterosexual responses to lesbian and gay-themed advertisements in South Africa 86 21 0 6 113
Gendered myths, risks and the social amplification of male rape: online discourses 69 20 0 11 100
Fake news, alternative facts, fiction, faction -contesting the 'true' story 44 29 0 4 77
The Fourth Industrial Revolution, loyalty intentions and the mediating roles of reputation and pre-visit experiences for the Vilakazi Street precinct in Soweto 33 33 0 10 76
Fictional spokes-characters in brand advertisements and communication: a consumer's perspective 57 5 0 5 67
Covid-19 information gaps among disadvantaged communities: the case of the deaf and limited English proficiency communities in Zimbabwe 34 27 0 5 66
A study of young people's use of social media for social capital in Mthatha, Eastern Cape 16 44 0 5 65
The development of a brand perception instrument for South African youth 40 16 0 6 62
Star stories: using indigenous knowledge for stakeholder engagement 30 27 0 4 61
The use of traditional folk media to convey diabetes mellitus messages at public health care services 42 4 0 6 52
Improving brand linkage effectiveness: customer ratings 24 18 0 5 47
The 'currency' of cultivating a green brand: representation practices for green branding and green washing in print magazine advertising in South Africa 34 8 0 5 47
A proposed media channel framework for integrated brand communication planning 41 2 0 4 47
A framework for integrating social media brand communication in non-profit organisations 32 3 0 5 40
Tricky two-some: the interplay between radio personalities' personal online identities and online personal brands 19 8 0 8 35
From alienation to place-making: overcoming creation anxiety in journalism students through blended learning 25 5 0 5 35
The cultural diversity preparedness of public relations students for the public relations industry 18 12 0 4 34
The role of work-integrated learning in preparing journalism students for the workplace 17 8 0 5 30
Legitimisation of banking transparency in the institutional field discourse in South Africa 18 2 0 5 25
Communicative decisionmaking in the relationship between corporate donors and NGO recipients 14 4 0 6 24
Predictors of e-marketing adoption by Zimbabwean churches 16 2 0 6 24
The role of participatory development communication in social cohesion: the case of Masibumbane listeners' club 17 2 0 5 24
Volunteer-based online information services to invisible users in underserved contexts 12 3 0 5 20
Facilitating inclusive citizenry engagement in a provincial government 9 1 0 5 15
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